ABOUT
Roll With It! is a 3D physics-based video game targeting child to young adult audiences. This project involved designing both brand and game assets, programming game systems, and researching competing products to provide an age-appropriate experience.
MARKS
The wordmark takes on the personality of the game with non-uniformly shaped letters. It pairs with the logomark in color and shading.
Logos include grayscale and unshaded variations. Drop shadows are implemented in vector format to retain infinite scalability of shaded logos.
PACKAGING
Nintendo Switch was targeted for its low cost and high popularity within younger markets. Other consoles are priced higher and have less of a selection of family friendly games, making them less popular with parents.
Redeemable digital download cards were created to gain proximity to competitors like Roblox and Fortnite. These competitors also offer redeemable cards in physical stores.
These cards reveal a code that could be redeemed to download a copy of the PC version of the game.
WEARABLES
A series of T-Shirts were created, each featuring one character from the game.
WEBSITE
The website is focused on briefing the customer on the game and providing a convenient way of purchasing it.
The design is single-page, making it easy for kids to navigate the image-dominant flow of information. It has a flat, geometric style to resemble the game.
Purchase section is catered to parents by delivering information in a denser way and providing technical resources to aid in the installation process.
GAME
Original soundtrack composed by Jack Estrada. Additional composition and mixing by Ben Seigler.
SYSTEMS CREATED
Environment and character aware camera
Situationally aware character expressions
Interactive objects
All systems and assets were designed with performance in mind, considering children typically play games on less powerful devices.