Ad Council
ABOUT
Blue laws are laws that can be considered outdated or archaic while being rarely enforced today. This project explores promoting out-of-date laws through the Ad Council.
RESEARCH
The campaign was created for both men and women, although it had to appeal to each in different ways.
The campaign presented itself in a relatable way to women, carrying shared sentiments with those who have been lied to.
The campaign also appealed to men by relating to their side of the conflict. A balanced attitude is maintained by not hitting them over the head in a disciplinary way, while still having a presence that demands the issue be taken seriously.
BILLBOARDS
Billboards combine romantic and sensual language and imagery with subtle, subversive, and sarcastic humor.
WEBSITE
Website is a single page, scrolling website that features resources to inform the user of the law while providing resources to help them follow and/or enforce the law.
Mobile version condenses navigation items into a menu and tightens up the layout, keeping things sophisticated.